Director, CX Data and Customer Analytics

Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview

How You Can Make a Difference

The Director, CX Data & Customer Analytics is the analytics leader for the Customer Organization, responsible for helping CX leadership understand, explore, define, and deliver scalable analytics and enterprise reporting that enables effective performance management, business growth, operational excellence, and continuous improvement in customer experience.

 

This role is both a strategic business partner and a hands-on analytics leader. The Director works closely with CX leadership to translate business priorities into measurable outcomes, operating metrics, reporting products, and analytic solutions that improve visibility, accountability, decision quality, and action.

 

This role leans heavily toward business and strategic impact. The Director serves as an enabler of decision-making for CX leadership, helping shape where the organization focuses and what it does next—not simply reporting on what has already happened. The role is accountable for influencing business outcomes such as customer retention and growth, cost to serve, operational effectiveness, and customer experience.

 

The Director also partners with Data Engineering, Data Governance, Data Science, AI, and Technology teams to build durable semantic models, governed reporting assets, and reusable data products that support CX analytics at scale, including gold-layer data assets in Databricks.

 

This is a hands-on leadership role. Hands-on may be needed to advise analysts in their code, decision logic, or performance optimization. The Director is expected to be credible in the work, not only accountable for managing the work.

What You'll Be Doing

• Serve as the primary analytics and insights partner to CX leadership, helping leaders define strategic questions, customer experience measures, operating metrics, and decision needs.
• Build a deep understanding of HealthEquity's business model and how client, member, broker, and partner experiences connect to business performance, retention, growth, and operational efficiency.
• Quantify the value at stake—including retention, revenue, cost to serve, operational risk, and customer experience impact—and use it to build business cases, guide investment decisions, and prioritize the CX analytics roadmap.
• Translate business priorities into measurable outcomes, analytics strategies, reporting products, and action plans that drive customer and business results.
• Own the CX analytics roadmap, aligning investments to customer priorities, value at stake, strategic business objectives, executive priorities, operational reporting needs, regulatory and risk considerations, automation opportunities, and measurable business value.
• Develop scalable analytics, dashboards, scorecards, and enterprise reporting that help the Customer Organization monitor performance, identify risk, evaluate trends, and improve customer experience.
• Serve as a trusted advisor to CX leadership by translating complex analytics into clear business narratives, recommendations, and decision support for executive audiences.
• Establish intake, prioritization, and delivery practices that focus the team on the highest-value work while communicating tradeoffs in a supportive, transparent, and business-oriented manner.
• Negotiate competing priorities with stakeholders based on business value, urgency, reuse potential, risk, effort, and strategic alignment, including the ability to say “not right now” without damaging trusted partnerships.
• Distinguish between ad hoc analysis, repeatable operational reporting, certified analytics, and scalable data products; ensure valuable ad hoc work is converted into operational analytics, semantic models, and engineering-backed data assets when appropriate.
• Partner with Data Engineering and Technology teams to design, sponsor, and mature semantic models that enable governed, consistent, and performant analytics and reporting at scale.
• Partner with Data Governance to improve metric definitions, data quality, lineage, stewardship, certification, and trust in CX reporting and customer experience analytics.
• Use CX platforms, survey data, call center metrics, agent performance data, CSAT, NPS, customer journey signals, contact drivers, quality measures, and operational data to identify trends, root causes, opportunities, and risks.
• Apply data science fluency to increase pattern recognition, segmentation, driver analysis, predictive modeling, forecasting, anomaly detection, and proactive performance management across the Customer Organization.
• Partner with Data Science and AI teams to identify, prioritize, and operationalize advanced analytics and AI-enabled use cases, including agentic AI capabilities built against governed semantic models and Databricks gold-layer data assets.
• Drive report rationalization, automation, dashboard performance improvement, self-service enablement, and retirement of low-value or duplicative reporting assets.
• Measure analytics effectiveness through business outcomes influenced, decisions changed, stakeholder adoption, reporting quality, reduced manual effort, improved decision speed, customer experience improvements, and measurable business impact.
• Build, lead, and develop a high-performing analytics and reporting team that combines business partnership, technical depth, curiosity, accountability, and measurable impact.
• Create role clarity, delivery standards, operating rhythms, and development plans that improve team execution, stakeholder trust, and analytics maturity.
• Manage and carry out personnel actions for direct reports, including hiring, scheduling, coaching, training, performance management, compensation recommendations, and corrective or disciplinary action as appropriate.
• Provide hands-on guidance to analysts on SQL, Python, Databricks notebooks, dashboard logic, business rules, data validation, query performance, and reusable analytical patterns.

Required Technical and Expertise

• Deep business acumen with a strong understanding of how customer experience influences retention, growth, customer lifetime value, operational efficiency, and cost to serve.
• Must be able to write SQL, Python, and Databricks notebooks/workbooks well enough to guide analysts, review logic, validate results, and advise on performance optimization.
• Deep understanding of analytics engineering concepts, semantic model design, dimensional modeling, metric definition, dashboard design, and scalable reporting patterns.
• Strong familiarity with customer experience and operational performance measures, including call center metrics, queue performance, handle time, first-contact resolution, abandonment, transfer rates, quality measures, CSAT, NPS, and customer experience trends.
• Experience with CX survey or Voice of Customer platforms such as Qualtrics or similar tools, and the ability to integrate survey signals with operational and behavioral data.
• Working knowledge of Databricks, lakehouse architecture, gold-layer data assets, BI platforms, governed metrics, and reusable data products.
• Data science understanding or hands-on experience in predictive modeling, classification, forecasting, segmentation, recommendation, anomaly detection, and pattern recognition.
• Understanding of agentic AI, AI assistants, and AI-enabled analytics patterns, including the use of governed semantic models as trusted sources for AI agents and decision-support tools.
• Ability to partner with engineering teams on data model requirements, performance considerations, reusable logic, testing, data quality, reliability, and production readiness.
• Demonstrated ability to influence senior leaders and stakeholders without direct authority, using data, insights, business cases, and structured decision support to drive action and results.

Key Success Factors

• Demonstrated hands-on analytics depth, including direct experience with SQL and Python and the ability to inspect, challenge, and improve analytical logic.
• Proven ability to partner strategically with CX or operational leadership to translate business objectives into measurable analytics products, insights, and enterprise reporting.
• Experience making prioritization decisions using business value, urgency, reuse potential, risk, and delivery capacity while maintaining a strong stakeholder experience.
• Experience moving high-value ad hoc analysis into scalable reporting, governed metrics, semantic models, or data engineering-supported assets.
• Ability to operate in a resource-constrained environment with a bias toward MVP delivery, iteration, reuse, and measurable business impact.
• Comfort working across Analytics, Data Engineering, Data Governance, Technology, Data Science, AI, and business leadership teams to deliver trusted analytics at scale.
• Strong business acumen with the ability to frame opportunities and problems in business terms, quantify the value at stake, and prioritize investments based on business impact rather than request volume or urgency.
• Demonstrated success influencing executive and senior leadership decisions through analytics, insights, storytelling, and fact-based recommendations that drive measurable business outcomes.

What You Will Need to Be Successful

• Bachelor's degree in Business, Economics, Analytics, Data Science, Computer Science, Information Systems, Statistics, Mathematics, Finance, Operations, or related field required; Master's degree preferred.
• 10+ years of progressive experience in customer analytics, CX analytics, business intelligence, customer insights, data science, consulting, strategy, or related disciplines.
• 5+ years of leadership experience managing analytics, BI, insights, reporting, or analytics engineering teams.
• Experience leading analytics transformation, reporting modernization, KPI standardization, self-service analytics, dashboard rationalization, customer intelligence programs, or semantic model adoption.
• Experience supporting senior leaders through operating reviews, performance management routines, executive dashboards, strategic planning, and decision support.
• Experience in healthcare, financial services, benefits administration, contact center operations, regulated environments, or consumer-facing service organizations preferred.
• Experience in consulting, customer intelligence, customer experience strategy, business intelligence, or customer insights environments preferred.
• Strong communication skills with the ability to make complex data actionable and explain technical tradeoffs to non-technical leaders.
• Strong people leadership skills with the ability to coach analysts, raise quality standards, develop talent, and create a culture of accountability and continuous improvement.

#LI-Re

Salary Range

$137500.00 To $182000.00 / year

Benefits & Perks

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:  

• Medical, dental, and vision 

• HSA contribution and match 

• Dependent care FSA match 

• Uncapped paid time off 

• Paid parental leave 

• 401(k) match 

• Personal and healthcare financial literacy programs 

• Ongoing education & tuition assistance 

• Gym and fitness reimbursement 

• Wellness program incentives 

Why work with HealthEquity 

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more. 

 

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

 

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

 

HealthEquity uses Pindrop Pulse during certain interviews to support identity verification, interview security, and fraud prevention. By scheduling and participating in an interview where Pindrop Pulse is enabled, you acknowledge that Pindrop's technology may analyze information such as voice, video, device, network, and location-related signals to identify potential impersonation, deepfake activity, and other security risks. This information may be reviewed by HealthEquity's Talent Acquisition and Security teams to support a secure hiring process. All alerts and risk indicators are reviewed by trained personnel, and HealthEquity does not make hiring decisions based solely on automated analysis. We take privacy seriously. You have the option to opt out of Pindrop analysis. If you wish to opt out, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you before the interview, we will assume that you consent to HealthEquity's use of Pindrop Pulse for security verification purposes during the hiring process. 

 

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

 

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills.  For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

 

HealthEquity is committed to your privacy as an applicant for employment.  For information on our privacy policies and practices, please visit HealthEquity Privacy.