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I&P - GN - SONG - AI & Data - Marketing - MMM DSP - Consultant
- Pay
- Pay not listed
- Work setting
- Not stated
- Employment
Full-time — employment source
Employment type in the employer’s posting: Full time
From the employer’s posting
What you’ll work on
Full postingTurn MMM outputs and channel ROI into structured activation plans and media briefs
Implement or oversee measurement-informed budget splits, bids, audiences and campaign structures
Design incrementality experiments such as geo holdouts and conversion lift tests
Build and validate regression or Bayesian Marketing Mix Models to quantify channel ROI
Build dashboards that flag deviations between live programmatic performance and model assumptions
From the employer’s posting
Translate MMM outputs, channel ROI, diminishing returns curves, budget elasticity, into structured activation plans and media briefs for trading teams.
Implement or oversee execution of measurement-informed budget splits, bid strategies, audience targeting, and campaign structures across DV360, Meta Ads Manager, and Amazon DSP.
Design incrementality experiments (geo holdouts, conversion lift, A/B tests) to validate and recalibrate MMM findings over time.
Build and validate Marketing Mix Models (MMM) using regression-based or Bayesian approaches to quantify channel ROI and inform budget allocation.
Build dashboards connecting real-time programmatic performance to measurement model assumptions, flagging deviations and recommending corrective actions.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
In the employer’s words · Read in context
Posting record
Report an errorActively hiringFirst seen by us today, still listed, and not a repost of an earlier posting.
- Status in our records
- Live
- First seen by us
- Nov 3, 2026today
- Recorded sightings
- 1
These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.
How this job compares
Accenture is hiring
202 open jobs
Open jobs by the week we first saw them, last 12 weeks.
- Hiring at a steady pace
- Takes jobs down quickly
- 11% of open jobs were reposted
See how this role fits your experience
Add your resume and we’ll mark which of these tools you already use, and point out anything in the posting that could rule you out.
- Python
- R
- SQL
- Looker
- Power BI
- Tableau
Where the posting names them
- Familiarity with core measurement concepts: baseline vs. incremental sales, media contribution, budget optimisation, and media synergies. - Good to Have Skills: Hands-on experience of Marketing Mix Modeling using Python/R, Multi-touch attribution (MTA), incrementality testing methodologies, SQL, data clean rooms (Google ADH, Meta Advanced Analytics), and visualization tools (Looker Studio, Tableau, Power BI). - undefinedAdditional Information:- The ideal candidate has worked on both sides of the measurement-activation divide — comfortable owning an MMM end-to-end and equally at ease in a DSP interface, with a genuine interest in closing the loop between what the data recommends and what gets executed in media.- This position is based at PAN India offices .
Your next step
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Has Accenture posted this job before?
Yes. We’ve followed one other I&P - GN - SONG - AI & Data - Marketing - MMM DSP - Consultant job there since October 2026. It came down after 1 day.
About the role
We file this job under Data Scientist, by the work the posting describes.
Data scientists use statistics and models to answer harder questions, such as whether a change worked, what demand will look like next quarter, or which customers are likely to leave.
Postings usually ask for Python or R, SQL, statistics, experiment design and common machine learning methods.
Unlike an ML engineer, a data scientist's main output is often an analysis or a first model, not software running inside a product.
US government figures for data scientists
- Median yearly pay, May 2025
- $120,230
- Expected change, 2025 to 2035
- 34.6% more jobsagainst 3.5% for all jobs
Source: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025) and Employment Projections (2025 to 2035). Occupation code 15-2051.
Job description
Job Summary:
As a Marketing Measurement & Activation Consultant, you will bridge the gap between measurement science and media execution. You will build and deliver Marketing Mix Models (MMM) and attribution studies, then operationalize those insights directly within platforms such as Google DV360, Meta Ads Manager, and Amazon DSP, ensuring data-driven recommendations translate into real budget and campaign decisions.
Roles & Responsibilities:
- Translate MMM outputs, channel ROI, diminishing returns curves, budget elasticity, into structured activation plans and media briefs for trading teams.
- Implement or oversee execution of measurement-informed budget splits, bid strategies, audience targeting, and campaign structures across DV360, Meta Ads Manager, and Amazon DSP.
- Design incrementality experiments (geo holdouts, conversion lift, A/B tests) to validate and recalibrate MMM findings over time.
- Build dashboards connecting real-time programmatic performance to measurement model assumptions, flagging deviations and recommending corrective actions.
- Communicate findings and budget recommendations clearly to non-technical stakeholders including marketing leads and finance.
- Build and validate Marketing Mix Models (MMM) using regression-based or Bayesian approaches to quantify channel ROI and inform budget allocation.
Professional & Technical Skills:
- Must Have Skills: Marketing Measurement and practical working knowledge of at least two of: Google DV360, Meta Ads Manager, Amazon DSP, including campaign setup, bid strategy, audience management, and performance monitoring.
- Strong understanding of programmatic buying mechanics — insertion orders, CPM/vCPM, frequency capping, deal IDs, and auction dynamics.
- Familiarity with core measurement concepts: baseline vs. incremental sales, media contribution, budget optimisation, and media synergies.
- Good to Have Skills: Hands-on experience of Marketing Mix Modeling using Python/R, Multi-touch attribution (MTA), incrementality testing methodologies, SQL, data clean rooms (Google ADH, Meta Advanced Analytics), and visualization tools (Looker Studio, Tableau, Power BI).
- undefinedAdditional Information:- The ideal candidate has worked on both sides of the measurement-activation divide — comfortable owning an MMM end-to-end and equally at ease in a DSP interface, with a genuine interest in closing the loop between what the data recommends and what gets executed in media.- This position is based at PAN India offices .
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
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- Location & working pattern
Bengaluru
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