Manager, Web Analytics

Company description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds. This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation. Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client. Overview We are looking for a Manager, Data Science & Analytics to help lead website analytics, connecting site performance to the broader cross-channel customer journey. A strategic, curious thinker, this person will connect website performance with media, marketing, promotions, product launches, and consumer behavior to explain performance drivers, business implications, and recommended actions. The Manager will oversee two direct reports and will be responsible for guiding their work, developing their analytical capabilities, and ensuring the team consistently delivers accurate, high-quality, and actionable insights. Responsibilities Strategic Analytics and Storytelling Build clear, compelling PowerPoint presentations that translate complex analyses into a cohesive story, highlight business implications, and recommend actions. Develop strategic insights that connect website performance to the broader marketing and consumer ecosystem, rather than evaluating the site in isolation. Analyze customer behavior across the funnel to understand website’s role in driving awareness, engagement, consideration, conversion, and broader business outcomes. Bring together signals across site, media, campaign, product, promotional, and other relevant data sources to develop a comprehensive view of performance. Move beyond reporting KPIs to identify the drivers behind performance changes, emerging trends, opportunities, and potential risks. Develop strategic points of view and proactively identify opportunities for deeper analysis rather than relying solely on incoming requests. Client and Cross-Functional Partnership Present findings and recommendations confidently to senior stakeholders and respond thoughtfully to follow-up questions. Help stakeholders understand not only how the site is performing, but also how it fits within the broader consumer, marketing, and commerce journey. Serve as a trusted analytics partner to client and internal stakeholders. Translate complex or ambiguous business questions into clear analytical approaches. Partner closely with strategy, media, experience, account, and other analytics teams to connect insights across disciplines. Balance stakeholder needs with analytical rigor, team capacity, and the level of effort required to deliver meaningful insights. Website and Cross-Channel Measurement Lead analysis of website traffic, engagement, customer journeys, conversion, and commerce performance. Evaluate how different marketing channels, campaigns, and consumer touchpoints influence behavior on the site and contribute to downstream outcomes. Support measurement across major product launches, campaigns, promotions, and other key business moments. Partner with media and other analytics teams to create a connected view of performance across channels, while clearly defining the website’s role within the broader customer journey. Strengthen cross-channel measurement to clarify how upstream marketing influences site behavior and business performance. Help evolve measurement frameworks as platforms, tracking capabilities, attribution approaches, and business priorities change. Team Leadership and Development Directly manage and develop two team members, providing clear direction, coaching, and ongoing feedback. Help team members progress from data collection and reporting toward insight generation, storytelling, and strategic thinking. Review analyses and deliverables to ensure accuracy, clarity, and alignment with the larger business question. Prioritize work across recurring reporting, strategic analyses, and ad hoc requests based on business impact and available resources. Establish clear ownership and expectations while giving team members the support and autonomy needed to solve problems independently. Promote consistent analytical practices, documentation, quality assurance, and measurement definitions across the team. Qualifications 5+ years of experience in digital analytics, marketing analytics, web analytics, or a related discipline. Previous experience managing, mentoring, or developing analysts. Ability to synthesize multiple data sources and turn findings into a cohesive business narrative. Excellent written and verbal communication skills, particularly when translating analytics for non-technical and senior audiences. Strong understanding of digital customer journeys, website and e-commerce measurement, marketing channels, and conversion funnels. Experience analyzing performance across multiple marketing channels and connecting that activity to website behavior and business outcomes. Ability to synthesize multiple data sources and turn findings into a cohesive business narrative. Experience with Adobe Analytics, GA4, or comparable digital analytics platforms. Experience with data visualization and reporting platforms such as Tableau, Looker, Power BI, or similar tools. Advanced Excel skills and comfort working with large or complex datasets. Familiarity with AI prompting to support exploratory analysis, hypothesis generation, and insight synthesis, with sound judgment in validating outputs and protecting confidential data. Strong analytical problem-solving skills and an instinct for investigating the reasons behind changes in performance. Ability to balance strategic thinking with hands-on analytical work in a fast-paced environment. Agency, consulting, e-commerce, consumer electronics, or retail experience is preferred. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $88,540.00 - USD $121,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.