Manager – SEO, Analytics, and AI Search

Join the Legacy of Innovation with FCI-CCM: Backed by a legacy of innovation since 1959, FCI has built over six decades of expertise in communications, continuously evolving to meet changing business and technology needs. By combining deep domain knowledge with innovation, FCI has consistently delivered enterprise-grade communication solutions that help organizations adapt to an increasingly digital world. Today, FCI continues that legacy through its flagship platform, VARTA, an Insights-Led Customer Communications Platform that empowers organizations to unify customer intelligence, communication workflows, behavioural signals, and engagement orchestration to deliver intelligent, personalized, and real-time customer experiences. Broad Function: We are looking for an experienced Manager – SEO, Analytics, and AI Search to lead organic search strategy and marketing measurement for FCI-CCM. The role will be responsible for improving qualified organic visibility, strengthening technical and content SEO, and translating website and campaign data into clear recommendations for growth. The incumbent should combine strong SEO expertise with hands-on analytics capability. This includes working with marketing, content, product, design and development teams; establishing reliable measurement; identifying performance gaps; prioritizing opportunities; and reporting business impact to stakeholders Roles and Responsibilities (not limited to): Own the overall SEO, AEO, GEO, and AI search optimization strategy, roadmap, and performance targets, aligning organic and AI-driven discoverability with marketing and business priorities. Conduct comprehensive technical SEO audits covering crawlability, indexation, site architecture, redirects, canonicalization, structured data, internal linking, page experience, and Core Web Vitals. Partner with development and product teams to define technical SEO requirements, validate releases, resolve discoverability issues, and ensure website content remains accessible to relevant search engines and AI-powered discovery systems. Lead keyword research, search-intent analysis, competitor assessment, topic mapping, and search opportunity identification across priority products, solutions, industries, and target markets. Drive on-page SEO and content optimization across landing pages, product pages, industry pages, and digital resources, including metadata, headings, content structure, internal linking, and answer-focused content. Collaborate with content, product, and subject-matter experts to develop search-led content strategies that strengthen topical authority, address high-intent customer queries, and improve visibility across traditional and AI-powered search platforms. Develop and execute off-page SEO and digital authority-building strategies, including backlink quality assessment, brand mentions, credible third-party citations, and online reputation signals. Lead AEO, GEO, and LLM optimization initiatives to improve FCI-CCM's and VARTA's visibility, accurate representation, mentions, and citations across Google AI Overviews, Google AI Mode, ChatGPT Search, Perplexity, Gemini, Microsoft Copilot, and emerging AI-powered discovery platforms. Monitor and analyze AI search visibility, brand mentions, citations, competitor presence, referral traffic, and emerging AI discovery trends, identifying opportunities to improve discoverability and business impact. Own website and marketing analytics using GA4, Google Search Console, Google Tag Manager, Looker Studio, and other relevant analytics and reporting platforms. Define and validate event tracking, conversion measurement, campaign attribution, and data-quality requirements to ensure accurate reporting across organic search, marketing campaigns, and website conversion journeys. Build performance dashboards and reports covering organic visibility, qualified traffic, engagement, conversion rates, landing-page performance, AI search visibility, lead generation, and contribution to business outcomes. Analyze website and campaign performance, identify growth opportunities, investigate performance fluctuations, and recommend prioritized improvements based on data and business impact. Design and evaluate SEO, content, and conversion optimization experiments, documenting findings and scaling successful initiatives. Collaborate with marketing, content, development, product, and external partners to execute SEO and AI search initiatives, establish quality standards, and ensure timely implementation. Present performance insights, strategic recommendations, risks, and growth opportunities to marketing leadership while establishing repeatable SEO, analytics, and reporting processes. Requirements Desired Qualifications & Experience: 5+ years of relevant experience in SEO, web analytics, digital analytics or performance-focused digital marketing. Demonstrated ownership of organic search strategy and measurable improvement in qualified traffic, visibility, leads or conversions. Strong hands-on expertise in technical, on-page and off-page SEO, including practical experience diagnosing crawl, indexation and site-performance issues. Strong working knowledge of GA4, Google Search Console and Google Tag Manager, with experience defining events, conversions and reporting requirements. Experience building dashboards and translating complex data into concise insights and actions for business stakeholders. Sound understanding of attribution limits, funnel analysis, conversion optimization, experimentation and data-quality validation. Ability to work effectively with content, design, product, development and marketing teams and influence priorities without relying only on authority. Experience managing multiple initiatives, agencies or team members with clear goals, timelines and quality controls. Strong analytical thinking, attention to detail, problem-solving ability and written and verbal communication skills. Bachelor's or master's degree in Marketing, Business, Analytics, Technology or a related discipline is preferred. Experience in B2B technology, software, SaaS or enterprise products will be an added advantage. Benefits The company offers a range of employee benefits, including: Medical insurance Retirement benefits Meal coupons* Life insurance Leave Encashment Accidental insurance Transportation facility* Pluxee Benefits Paternity & Maternity Leave Benefit National Pension Saving