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Marketing Analyst

Pay
Pay not listed
Work setting
Not stated
Employment
Full-time — employment source
Employment type in the employer’s posting: Full time
From the employer’s posting

What you’ll work on

Full posting
  • Own end-to-end campaign data tracking, including UTM parameters and GA4/GTM validation

  • Analyse performance across SEO, SEM, Paid Social and Email against KPIs

  • Build and maintain Looker Studio or Power BI dashboards for real-time performance views

  • Monitor media coverage and social listening for brand sentiment and share of voice

  • Audit data quality and troubleshoot discrepancies across marketing sources

From the employer’s posting
Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.
Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs
Develop, automate, and maintain intuitive dashboards in Looker Studio or Power BI to provide the marketing and communications teams with a real-time view of performance.
Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues.
Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.

What you’ll bring

All qualifications

Core experience

  • Strong data analysis skills applied to marketing performance
  • Understanding of the marketing funnel and campaign effectiveness
  • Ability to turn complex data into clear, actionable recommendations for non-technical audiences
Qualification wording
We are seeking a data analyst who is passionate about the art and science of marketing.
understands the nuances of the marketing funnel
translate integrated data into clear, actionable recommendations

Tools in this posting

  • Looker
  • Power BI
Source — Tool mentions in context
- · Synthesise data from all sources to build a holistic narrative on marketing performance and brand health, translating complex datasets into clear, actionable business insights. - · Develop, automate, and maintain intuitive dashboards in Looker Studio or Power BI to provide the marketing and communications teams with a real-time view of performance. - · Produce and socialise regular performance reports that move beyond simple data presentation to offer compelling narrative, context, and strategic recommendations for optimisation.

Posting record

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Open 6 monthsWe first saw this posting 180 days ago and it is still up. Roles open this long are often slow to fill or kept open to collect applications.

Status in our records
Live
First seen by us
May 13, 2026180 days ago
Recorded sightings
310
Last seen by us
Nov 9, 2026
Employer says posted
Apr 8, 2026

These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.

How this job compares

Time since we first saw it

Day 180

Up longer than most. Similar jobs usually come down between day 5 and day 41.

From 12,200 similar postings that came down. Coming down is not always a hire.

Surbanajurong is hiring

4 open jobs

Open jobs by the week we first saw them, last 12 weeks.

  • Its jobs tend to stay up a long time
Hiring record

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Demand for Analyst roles

New Analyst postings at the employers we follow are up 18% over the last 5 weeks compared with the 5 before.

Weekly new Analyst postings at the same employers, from the week of August 17 to the week of October 26. The fewest in a week was 965, the most 1,385, and the latest week had 1,346.
August 17Last week

Each bar is one week of new postings. The darkest bars are the last 5 weeks.

Counted from the hiring pages we’ve followed for at least five weeks, so employers we add don’t look like growth. Updated weekly.

About the role

We file this job under Analyst, by the work the posting describes.

Analysts answer business questions with data. They pull numbers with SQL, build reports and dashboards, and explain what changed and why to the people making decisions.

Most postings ask for SQL, spreadsheets, a dashboard tool such as Tableau or Power BI, and clear writing.

Unlike a data scientist, an analyst mostly explains what happened rather than building models that predict what will.

Job description

View original posting ↗

Primary Purpose of Position

Empower the global Communications and Marketing teams with actionable, data-driven storytelling. Transform complex marketing and media data into clear, compelling narratives that illuminate performance, uncover opportunities, and guide strategic decisions across the digital landscape.

We are seeking a data analyst who is passionate about the art and science of marketing. You will be the bridge between raw data and marketing strategy, leveraging your analytical skills to understand campaign effectiveness, audience behavior, and the broader media landscape. The ideal candidate is not just a technical expert but a strategic partner who understands the nuances of the marketing funnel and can translate integrated data into clear, actionable recommendations.

Key Responsibilities

Data Tracking, Collection & Validation:

  • · Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.
  • · Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools.
  • · Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.

Performance Monitoring & Analysis:

  • · Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities. · Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues.
  • · Analyse the results of A/B tests and conversion rate optimisation initiatives, providing clear interpretations on performance.

Insight Generation & Reporting:

  • · Synthesise data from all sources to build a holistic narrative on marketing performance and brand health, translating complex datasets into clear, actionable business insights.
  • · Develop, automate, and maintain intuitive dashboards in Looker Studio or Power BI to provide the marketing and communications teams with a real-time view of performance.
  • · Produce and socialise regular performance reports that move beyond simple data presentation to offer compelling narrative, context, and strategic recommendations for optimisation.

Stakeholder Partnership:

  • · Act as a strategic partner to marketing and communications teams, empowering them with data-driven storytelling to guide decisions on targeting, creative, and budget allocation.
  • Champion a culture of data literacy by clearly communicating insights and their implications to both technical and non-technical audiences.

At Surbana Jurong, we put talent, hard work, teamwork and a fun workplace together to approach problems and solve them creatively and collaboratively. Join us in making a positive impact on the world!

Source details

View original posting ↗

Source notes

Source excerpts

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Pay

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Location & working pattern

Mandaluyong City

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