Pay
In line with similar jobs
$100K–$130K against $94.7K–$144K, the middle half of what similar US postings state.
From 1,811 postings in the last year. Stated ranges, not salaries paid.
Marketing - Marketing Analyst Lead
Corporate Home Office - US, 215 N Stadium Blvd, Columbia, Missouri, United States of America
Live, first seen by us 52 days ago- Pay
$100,000–130,000/yearAnnual period assumed — pay source
Pay: $100,000–$130,000, commensurate with experience THE ROLE StorageMart's marketing team runs on data, and we need someone who can turn it into a story. As our Marketing Analytics Lead, you'll own GA4, GTM/GTG, attribution, and dashboarding for the entire marketing department, and help translate data for our SEO, paid media, and brand teams. We're looking for a marketing-fluent analyst, not a traditional BI or business analyst hire (ie: someone who has worked inside marketing, not just reported on them from the outside). You'll report directly to the SVP of Marketing and serve as the analytics backbone for the whole department. WHAT YOU'LL DO • Own GA4, GTG/GTM across all digital properties: tracking, tagging, QA, and be the product owner of all marketing data used within the company.• Build and evolve attribution models that show how each channel (organic, paid, social, email, phone, AI-referred) actually drives reservations and rentals.• Design dashboards (Tableau or similar) that give channel leads and senior leadership real, timely visibility into performance. (BI and Data Engineering teams will support your design requirements)• Partner directly with our SEO, paid media, and brand/content teams, turning data into channel-specific recommendations they can act on.• Champion the use of AI-assisted analysis within the marketing function, developing methodologies that make marketing data faster to digest and easier for SMEs to act on.• Run regular data quality audits and deliver clear, action-oriented performance reports to marketing leadership. WHAT YOU BRING • 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics.• Hands-on experience working inside SEO, paid media, or content marketing (non-negotiable: we need someone who's lived in marketing).• Deep GA4 and GTM expertise: event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA.• A track record building dashboards (Tableau, Looker Studio, or Power BI) that non-technical stakeholders actually understand.• Deep understanding of data foundations in paid media platforms (Google Ads, Meta) and SEO tools (Google Search Console, SEMrush, or Conductor).• Strong communicator who can translate complex data into plain-language recommendations for channel experts and executives alike. BONUS POINTS • Experience with call tracking and multi-channel lead attribution (e.g., CallRail).• Familiarity with AI search and generative engine optimization (GEO) measurement. #SMH1
Read the full posting- Work setting
- Not stated
- Employment
- Not stated
What you’ll work on
Full postingOwn GA4 and GTM tracking, tagging, and QA across all digital properties
Build and evolve attribution models for each channel's reservations and rentals
Design Tableau or similar dashboards for channel leads and senior leadership
Turn data into channel-specific recommendations for SEO, paid media, and brand teams
Run regular data quality audits and performance reports for marketing leadership
From the employer’s posting
Own GA4, GTG/GTM across all digital properties: tracking, tagging, QA
Build and evolve attribution models that show how each channel
Design dashboards (Tableau or similar) that give channel leads and senior leadership
Partner directly with our SEO, paid media, and brand/content teams, turning data into channel-specific recommendations
Run regular data quality audits and deliver clear, action-oriented performance reports
Posting record
Report an error- Status in our records
- Live
- First seen by us
- Sep 13, 202652 days ago
- Recorded sightings
- 48
- Last seen by us
- Nov 4, 2026
- Employer says posted
- Sep 10, 2026
These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.
How this job compares
Time since we first saw it
Day 52
Up longer than most. Similar jobs usually come down between day 5 and day 41.
From 10,625 similar postings that came down. Coming down is not always a hire.
StorageMart | MMS is hiring
3 open jobs
Open jobs by the week we first saw them, last 12 weeks.
- 33% of open jobs were reposted
See how this role fits your experience
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Where the posting names them
Pay: $100,000–$130,000, commensurate with experience THE ROLE StorageMart's marketing team runs on data, and we need someone who can turn it into a story. As our Marketing Analytics Lead, you'll own GA4, GTM/GTG, attribution, and dashboarding for the entire marketing department, and help translate data for our SEO, paid media, and brand teams. We're looking for a marketing-fluent analyst, not a traditional BI or business analyst hire (ie: someone who has worked inside marketing, not just reported on them from the outside). You'll report directly to the SVP of Marketing and serve as the analytics backbone for the whole department. WHAT YOU'LL DO • Own GA4, GTG/GTM across all digital properties: tracking, tagging, QA, and be the product owner of all marketing data used within the company.• Build and evolve attribution models that show how each channel (organic, paid, social, email, phone, AI-referred) actually drives reservations and rentals.• Design dashboards (Tableau or similar) that give channel leads and senior leadership real, timely visibility into performance. (BI and Data Engineering teams will support your design requirements)• Partner directly with our SEO, paid media, and brand/content teams, turning data into channel-specific recommendations they can act on.• Champion the use of AI-assisted analysis within the marketing function, developing methodologies that make marketing data faster to digest and easier for SMEs to act on.• Run regular data quality audits and deliver clear, action-oriented performance reports to marketing leadership. WHAT YOU BRING • 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics.• Hands-on experience working inside SEO, paid media, or content marketing (non-negotiable: we need someone who's lived in marketing).• Deep GA4 and GTM expertise: event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA.• A track record building dashboards (Tableau, Looker Studio, or Power BI) that non-technical stakeholders actually understand.• Deep understanding of data foundations in paid media platforms (Google Ads, Meta) and SEO tools (Google Search Console, SEMrush, or Conductor).• Strong communicator who can translate complex data into plain-language recommendations for channel experts and executives alike. BONUS POINTS • Experience with call tracking and multi-channel lead attribution (e.g., CallRail).• Familiarity with AI search and generative engine optimization (GEO) measurement. #SMH1
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About the role
We file this job under Analyst, by the work the posting describes.
Analysts answer business questions with data. They pull numbers with SQL, build reports and dashboards, and explain what changed and why to the people making decisions.
Most postings ask for SQL, spreadsheets, a dashboard tool such as Tableau or Power BI, and clear writing.
Unlike a data scientist, an analyst mostly explains what happened rather than building models that predict what will.
Job description
Pay: $100,000–$130,000, commensurate with experience
THE ROLE
StorageMart's marketing team runs on data, and we need someone who can turn it into a story. As our Marketing Analytics Lead, you'll own GA4, GTM/GTG, attribution, and dashboarding for the entire marketing department, and help translate data for our SEO, paid media, and brand teams.
We're looking for a marketing-fluent analyst, not a traditional BI or business analyst hire (ie: someone who has worked inside marketing, not just reported on them from the outside). You'll report directly to the SVP of Marketing and serve as the analytics backbone for the whole department.
WHAT YOU'LL DO
• Own GA4, GTG/GTM across all digital properties: tracking, tagging, QA, and be the product owner of all marketing data used within the company.• Build and evolve attribution models that show how each channel (organic, paid, social, email, phone, AI-referred) actually drives reservations and rentals.• Design dashboards (Tableau or similar) that give channel leads and senior leadership real, timely visibility into performance. (BI and Data Engineering teams will support your design requirements)• Partner directly with our SEO, paid media, and brand/content teams, turning data into channel-specific recommendations they can act on.• Champion the use of AI-assisted analysis within the marketing function, developing methodologies that make marketing data faster to digest and easier for SMEs to act on.• Run regular data quality audits and deliver clear, action-oriented performance reports to marketing leadership.
WHAT YOU BRING
• 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics.• Hands-on experience working inside SEO, paid media, or content marketing (non-negotiable: we need someone who's lived in marketing).• Deep GA4 and GTM expertise: event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA.• A track record building dashboards (Tableau, Looker Studio, or Power BI) that non-technical stakeholders actually understand.• Deep understanding of data foundations in paid media platforms (Google Ads, Meta) and SEO tools (Google Search Console, SEMrush, or Conductor).• Strong communicator who can translate complex data into plain-language recommendations for channel experts and executives alike.
BONUS POINTS
• Experience with call tracking and multi-channel lead attribution (e.g., CallRail).• Familiarity with AI search and generative engine optimization (GEO) measurement.
#SMH1
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Corporate Home Office - US, 215 N Stadium Blvd, Columbia, Missouri, United States of America
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