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Performance Marketing Analyst

Pay
Pay not listedSimilar roles state $94K–$145K
Work setting
Not stated
Employment
Not stated

Before you apply

Employer’s visa record
1 H-1B petition approved in fiscal 2024 and 2025For the employer as a whole. This posting doesn’t say whether the role is sponsored. US Citizenship and Immigration Services.

What you’ll work on

Full posting

Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform.

The right person will have a strong background in building reports and analyzing digital marketing activity across many fields.

  • Own marketing and sales reporting for leadership and the commercial team

  • Serve as the accuracy check and subject matter expert for online marketing data

  • Analyze cost-per-click, cost-per-lead and click-through rates to advise on optimization

  • Work with cross-functional teams to find and deliver the best paid media opportunities

From the employer’s posting
Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform. You will assess & combine data from Watershed’s digital channels (including: website visitor behavior, gated content downloads, and PPC advertising metrics). You will understand how this data translates to our sales pipeline, analyze how we can optimize marketing spend to drive business growth, and advise & empower leadership to make data-driven decisions.
The right person will have a strong background in building reports and analyzing digital marketing activity across many fields. You should be a stickler for accountability and accuracy — and pride yourself on delivering actionable insights.
Own marketing and sales reporting for leadership and our commercial team.
Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy
Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.

What you’ll bring

All qualifications

Core experience

  • 3+ years building and interpreting commercial reports from digital marketing data
  • Bachelor's degree, preferably in Marketing, Business, Economics, or Data Science
  • Experience with Salesforce, Google Ads, Google Analytics and Webflow data
  • Track record of finding and fixing inconsistencies in B2B commercial data
  • Experience presenting reports to leadership in a team setting
Qualification wording
3+ years of experience creating, delivering, and interpreting commercial reports
Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science
drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources
demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth
Experience presenting reports to leadership in a team setting
Education & alternatives
Required Qualifications - Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science - 3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.

About Watershed Informatics

Our vision is to become the leading biocomputing platform.

In the employer’s words · Read in context

Apply at Watershed Informatics

Posting record

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Status in our records
Live
First seen by us
Sep 19, 202655 days ago
Recorded sightings
21
Last seen by us
Nov 13, 2026
Employer says posted
Apr 1, 2025

These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.

How this job compares

Pay

$94.4K–$145K is typical

The middle half of what similar US postings state. This one doesn’t list pay.

From 2,036 postings in the last year. Stated ranges, not salaries paid.

Time since we first saw it

Day 55

Up longer than most. Similar jobs usually come down between day 5 and day 43.

From 14,584 similar postings that came down. Coming down is not always a hire.

Watershed Informatics is hiring

1 open job

Open jobs by the week we first saw them, last 12 weeks.

Hiring record

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About the role

We file this job under Analyst, by the work the posting describes.

Analysts answer business questions with data. They pull numbers with SQL, build reports and dashboards, and explain what changed and why to the people making decisions.

Most postings ask for SQL, spreadsheets, a dashboard tool such as Tableau or Power BI, and clear writing.

Unlike a data scientist, an analyst mostly explains what happened rather than building models that predict what will.

Job description

View original posting ↗

About Watershed 

Our vision is to become the leading biocomputing platform. The future of biology is in big data analysis, and we are on a mission to accelerate digital drug discovery with the Watershed Bio platform. Watershed enables scientists to conduct all essential analysis — from lab data to plot — with a single software platform. 

We have attracted some of the best bioinformatics, engineering, and commercial talent, and we are growing! Join a team that’s intellectually curious with a bias for action. Headquartered in Cambridge, Massachusetts, we are a team of people committed to empowering scientists to change lives — aiming to bring transformational change to a $40 billion industry.

About the Role

Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform. You will assess & combine data from Watershed’s digital channels (including: website visitor behavior, gated content downloads, and PPC advertising metrics). You will understand how this data translates to our sales pipeline, analyze how we can optimize marketing spend to drive business growth, and advise & empower leadership to make data-driven decisions.

The right person will have a strong background in building reports and analyzing digital marketing activity across many fields. You should be a stickler for accountability and accuracy — and pride yourself on delivering actionable insights.

Responsibilities 

  • Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources. 
  • Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership.
  • Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
  • Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.

Required Qualifications 

  • Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science
  • 3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
  • Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
  • A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously.
  • Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.
  •  
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Location & working pattern

Cambridge, MA

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