Senior Analyst, Data and Analysis

Company description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds. Overview The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we’re looking for an outstanding Senior Analyst – someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on. Sound like you? Read on. Responsibilities As a Senior Analyst, you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy. Day-to-day, your role includes: · Providing and presenting strategic, data-driven recommendations across channels to improve client decision-making and ROI · Building effective marketing strategies with other internal partners, including paid media and media strategy teams, to optimize client budgets and programs · Serving as a strategic analytics partner to paid media teams, leveraging a strong understanding of the paid media ecosystem to inform media strategy, measurement, and optimization · Interpreting and analyzing marketing measurement results, including Marketing Mix Modeling (MMM) and brand lift studies, and partnering with media strategy teams to translate findings into actionable recommendations and optimize media plans · Developing and maintaining forecasts in Excel to support budget planning, performance projections, and strategic decision-making · Serving as a client and internal resource on industry trends and key functional areas such as analytical tools, marketing measurement, and paid media · Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnerships, etc. · Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce) Qualifications We’re looking for strong, impactful work experience, which typically includes: · 3-5 years with an advertising agency, management consulting company, or ad tech company · Strong understanding of paid media and experience working closely with paid media teams; demonstrated knowledge of the broader paid media ecosystem · Experience managing a team · Strong analytical, critical thinking, and problem-solving skills, with the ability to translate complex data and measurement results into clear business recommendations · Experience interpreting and analyzing Marketing Mix Modeling (MMM) results and applying insights to media strategy and optimization · Experience with brand lift measurement and the ability to interpret results and translate findings into actionable recommendations · Strong Excel skills, including experience with forecasting and financial or performance modeling · Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.) · Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.) · A four-year college degree; advanced degree is a plus · Passion for online advertising, paid media, measurement, and emerging trends in the digital landscape · The ability to thrive in a fast-paced and deadline-driven environment · Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Got the sparkle? Apply if you believe your unique skills are a fit. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $73,150.00 - USD $96,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/15/2027.