Pay
$94.4K–$145K is typical
The middle half of what similar US postings state. This one doesn’t list pay.
From 2,036 postings in the last year. Stated ranges, not salaries paid.
Senior Analyst, Marketing Analytics
United States
Live, first seen by us 74 days ago- Pay
Multiple pay statements — pay source
Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary): Tier 1 | San Francisco Bay Area, New York, and Seattle | $126,700 - $156,450 Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650
Tier 1 | San Francisco Bay Area, New York, and Seattle | $126,700 - $156,450 Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650 Tier 3 | All other US metro areas | $109,700 - $135,450
Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650 Tier 3 | All other US metro areas | $109,700 - $135,450 This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation.
Read the full posting- Work setting
RemoteLocation limits apply — work setting source
This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation. Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI. Our benefits
Read the full posting- Employment
- Not stated
Before you apply
- Eligibility
However, candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI. — eligibility source
Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.
Read the full posting
What you’ll work on
Full postingThis role is well-suited for someone who can work independently and is proactive.
This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data.
Monitor paid media performance and explain the root cause of shifts
Build and maintain performance dashboards in Sigma
Write, update and maintain SQL queries and dbt models for reporting
Configure and QA Google Tag Manager pixels and manage Hightouch conversion uploads
Support A/B test and geo-experiment design and analysis
From the employer’s posting
This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact.
This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data.
When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
Build and maintain performance dashboards in Sigma
Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs
Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch
Support the design and analysis of A/B tests and geo-experiments
What you’ll bring
All qualificationsCore experience
- 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
- Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
- Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
- Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting.
- Experience with Google Tag Manager and/or Hightouch.
Preferred experience
- Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
Qualification wording
4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch.
Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
Benefits in the posting
Full benefits wording- Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (Health Care FSA) and health savings accounts (HSA).
- Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
- Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
- Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
- Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.
- California Consumer Privacy Act Notice
From the employer’s posting.
About Point Digital Finance
✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible.
In the employer’s words · Read in context
Posting record
Report an error- Status in our records
- Live
- First seen by us
- Aug 29, 202674 days ago
- Recorded sightings
- 40
- Last seen by us
- Nov 11, 2026
These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.
How this job compares
Time since we first saw it
Day 74
Up longer than most. Similar jobs usually come down between day 5 and day 43.
From 13,955 similar postings that came down. Coming down is not always a hire.
Point Digital Finance is hiring
1 open job
Open jobs by the week we first saw them, last 12 weeks.
Hiring recordSee how this role fits your experience
Add your resume and we’ll mark which of these tools you already use, and point out anything in the posting that could rule you out.
- SQL
- dbt
- Hightouch
- Sigma
- Tableau
Where the posting names them
About the role We are looking for a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels: SEM, Paid Social, Display, and CTV — own the digital marketing measurement tooling, building and maintaining dashboards, writing and updating SQL queries for deeper analysis, and keeping our measurement infrastructure accurate and reliable. This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact.
- Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media. - SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve. - Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
- 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services. - Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must. - Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
- SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve. - Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise. - Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
- Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC. - Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch. - Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
- Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must. - Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool. - Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
Your next step
Complete your application on point.com. The employer’s form will show what is required.
Applying through Greenhouse
- No account needed: the form is one page, with an “Autofill my application” option that reads your resume.
- Greenhouse doesn’t read resumes over 2.5 MB, or details placed in a header, footer, text box, table or second column. The file still attaches, but a recruiter has to type you in by hand.
Already applied? Track this application
Demand for Analyst roles
New Analyst postings at the employers we follow are up 23% over the last 6 weeks compared with the 6 before.
Each bar is one week of new postings. The darkest bars are the last 6 weeks.
Counted from the hiring pages we’ve followed for at least five weeks, so employers we add don’t look like growth. Updated weekly.
About the role
We file this job under Analyst, by the work the posting describes.
Analysts answer business questions with data. They pull numbers with SQL, build reports and dashboards, and explain what changed and why to the people making decisions.
Most postings ask for SQL, spreadsheets, a dashboard tool such as Tableau or Power BI, and clear writing.
Unlike a data scientist, an analyst mostly explains what happened rather than building models that predict what will.
Job description
About Point
✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.
✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.
✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.
✨ Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area.
✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S. while staying closely connected through virtual collaboration, team gatherings, and a people-first culture. Select roles may require onsite work at our Palo Alto office one day per week.
Local or 100% Remote
About the role
We are looking for a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels: SEM, Paid Social, Display, and CTV — own the digital marketing measurement tooling, building and maintaining dashboards, writing and updating SQL queries for deeper analysis, and keeping our measurement infrastructure accurate and reliable.
This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact.
This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data.
Your responsibilities
- Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generating insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
- Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
- SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
- Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
- Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
- Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting.
About you
- 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
- Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must.
- Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
- Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
- Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch.
- Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
- Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
- Comfortable using AI tools as part of your day-to-day workflow.
Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary):
- Tier 1 | San Francisco Bay Area, New York, and Seattle | $126,700 - $156,450
- Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650
- Tier 3 | All other US metro areas | $109,700 - $135,450
This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation.
Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.
Our benefits
-
Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (Health Care FSA) and health savings accounts (HSA).
-
Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
-
Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
-
Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
-
Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
-
Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
-
Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.
Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.
Source details
Source notes
Source excerptsSelected passages from the saved posting. Check the full description for conditions and exceptions.
- Pay
Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary): Tier 1 | San Francisco Bay Area, New York, and Seattle | $126,700 - $156,450 Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650
More source context
Tier 1 | San Francisco Bay Area, New York, and Seattle | $126,700 - $156,450 Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650 Tier 3 | All other US metro areas | $109,700 - $135,450
More relevant text appears in the full description.
- Location & working pattern
United States
✨ Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area. ✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S. while staying closely connected through virtual collaboration, team gatherings, and a people-first culture. Select roles may require onsite work at our Palo Alto office one day per week. Local or 100% Remote About the role
More source context
This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation. Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI. Our benefits
More relevant text appears in the full description.
- Work authorization
No clear work-authorization passage found. Eligibility is unconfirmed.