Senior Business Analyst - Marketing
Bengaluru, India
- Pay
- Pay not listed
- Work setting
- Not stated
- Employment
Full-time — employment source
Employment type in the employer’s posting: FULL_TIME
From the employer’s posting
What you’ll work on
Full postingAnalyze large datasets to generate insights that optimize credit and marketing strategy
Build and maintain dashboards and visual reports tracking KPIs
Write complex SQL queries and Python scripts for data extraction and analysis
Identify new customer cohorts and segmentation strategies to improve conversion
Own projects end-to-end, including timelines, milestones and stakeholder updates
From the employer’s posting
Analyze large datasets to generate actionable insights that optimize credit strategy and other marketing initiatives.
Build and maintain dashboards and visual reports to monitor key performance indicators (KPIs) and other relevant metrics.
Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems.
Innovate and identify new cohorts and segmentation strategies to enhance customer targeting and conversion rates.
Own projects end-to-end, including building out timelines, defining key milestones, providing regular updates to stakeholders
What you’ll bring
All qualificationsCore experience
- 1 to 3 years of experience
- Advanced Excel skills for visualizations
- Strong SQL skills (MySQL or similar)
- Python for data analysis and automation
- Degree from IIT/NIT (B.E, B.Tech or M.Tech)
Preferred experience
- Experience in a marketing or digital analytics environment.
- Experience with data visualization tools such as Tableau or Power BI.
- Knowledge of credit strategies and financial analytics.
Qualification wording
Experience: 1- 3 years
Utilize advanced Excel skills to create visualizations
Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems.
Use Python for data analysis, automation, and to develop custom analytical solutions.
B.E, B.Tech & M. Tech from IIT/NIT colleges.
Experience in a marketing or digital analytics environment.
Experience with data visualization tools such as Tableau or Power BI.
Knowledge of credit strategies and financial analytics.
Tools in this posting
- Python
- SQL
- Excel
- MySQL
- Power BI
- Tableau
Source — Tool mentions in context
- Build and maintain dashboards and visual reports to monitor key performance indicators (KPIs) and other relevant metrics. SQL & Python Development: - Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems.
- Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems. - Use Python for data analysis, automation, and to develop custom analytical solutions. Business Strategy & Recommendation:
SQL & Python Development: - Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems. - Use Python for data analysis, automation, and to develop custom analytical solutions.
Data Visualization & Reporting: - Utilize advanced Excel skills to create visualizations that effectively communicate data insights to various stakeholders, including senior leadership. - Build and maintain dashboards and visual reports to monitor key performance indicators (KPIs) and other relevant metrics.
- Experience in a marketing or digital analytics environment. - Experience with data visualization tools such as Tableau or Power BI. - Knowledge of credit strategies and financial analytics.
Posting record
Report an errorOpen 5 monthsWe first saw this posting 150 days ago and it is still up. Roles open this long are often slow to fill or kept open to collect applications.
- Status in our records
- Live
- First seen by us
- Jun 3, 2026 · 150 days ago
- Recorded sightings
- 116
- Last seen by us
- Oct 31, 2026
These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.
Your next step
- Have your resume and examples of relevant work ready.
- Check the listed location, eligibility and core experience before starting.
- Ask the employer about the pay range before committing time to the process.
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Job description
Job Summary: We are seeking a dynamic and analytical Business Analyst with a strong background in marketing analytics. The ideal candidate will have a robust understanding of data analytics, marketing strategies, and a proven ability to translate data into actionable insights. This role is ideal for someone who thrives in a fast-paced environment, is detail-oriented, and has a passion for driving business growth through data-driven decision-making.
Key Responsibilities:
Data Analysis & Insights Generation:
- Analyze large datasets to generate actionable insights that optimize credit strategy and other marketing initiatives.
- Perform advanced data analysis, including investigation, modeling, mapping, and gap analysis, to identify trends and opportunities.
Data Visualization & Reporting:
- Utilize advanced Excel skills to create visualizations that effectively communicate data insights to various stakeholders, including senior leadership.
- Build and maintain dashboards and visual reports to monitor key performance indicators (KPIs) and other relevant metrics.
SQL & Python Development:
- Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems.
- Use Python for data analysis, automation, and to develop custom analytical solutions.
Business Strategy & Recommendation:
- Co-relate data with business goals to generate actionable recommendations that drive marketing success.
- Innovate and identify new cohorts and segmentation strategies to enhance customer targeting and conversion rates.
Project Management:
- Own projects end-to-end, including building out timelines, defining key milestones, providing regular updates to stakeholders, and delivering results as per agreed specifications.
- Work closely with cross-functional teams to ensure alignment on goals and objectives.
Marketing Analytics:
- Deep understanding of funnel analytics, customer segmentation, and user activity modeling.
- Generate insights on the go and provide timely recommendations to improve marketing strategies.
Collaboration & Communication:
- Effectively communicate complex data insights to a variety of audiences, including non-technical stakeholders and senior leadership.
- Work in a fast-paced and dynamic environment, delivering objective results under tight deadlines.
Preferred Skills:
- Experience in a marketing or digital analytics environment.
- Experience with data visualization tools such as Tableau or Power BI.
- Knowledge of credit strategies and financial analytics.
Qualification: B.E, B.Tech & M. Tech from IIT/NIT colleges.
Experience: 1- 3 years
Notice Period: 15 to 30 Days
Disclaimer:
This job description is intended to outline the general nature and key responsibilities of the position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The responsibilities and qualifications described may be subject to change, and other duties may be assigned as needed. Employment is at-will, meaning the employee or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice.
Data Utilization Disclaimer:
By applying for this position, you acknowledge and agree that any personal data you provide may be used for recruitment and employment purposes. The data collected will be stored and processed in accordance with our privacy policy and applicable data protection laws. Your information will only be shared with relevant internal stakeholders and will not be disclosed to third parties without your consent, unless required by law.
This job description is intended to outline the general nature and key responsibilities of the position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The responsibilities and qualifications described may be subject to change, and other duties may be assigned as needed. Employment is at-will, meaning the employee or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice.
Data Utilization Disclaimer:
By applying for this position, you acknowledge and agree that any personal data you provide may be used for recruitment and employment purposes. The data collected will be stored and processed in accordance with our privacy policy and applicable data protection laws. Your information will only be shared with relevant internal stakeholders and will not be disclosed to third parties without your consent, unless required by law.
Source details
Source notes
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- Pay
No pay amount identified in the saved description.
- Location & working pattern
Bengaluru, India
Working pattern and location restrictions need checking in the full posting.
- Work authorization
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