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Senior Data Analyst
- Pay
- Pay not listed
- Work setting
- Not stated
- Employment
- Not stated
What you’ll work on
Full postingSet measurable online and offline campaign objectives and KPIs with the media teams
Define campaign tracking needs and manage measurement systems for data capture and reporting
Run ongoing campaign analysis in Excel, SPSS, SAS to optimize campaigns
Produce segmentation, profiling and competitive market research for the client
Build a knowledge base on media performance to inform future schedule, budget and partner decisions
From the employer’s posting
create measurable online and offline campaign objectives and key performance indicators
Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting
perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns
customer segmentation, and profiling and competitive market research
Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies
Tools in this posting
- SAS
- SQL
- Excel
- Tableau
Source — Tool mentions in context
Company description Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment. Responsibilities Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research) Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies Qualifications 2+ years’ experience within an analytics function in the marketing industry with at least 1 year experience working in online media Experience in the analysis of large data sets to develop insights and learnings (data mining) Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations Experience with statistical analysis software products and research design Knowledge of visual techniques for data analysis and presentation Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy Must feel comfortable learning new systems and tools Knowledge of web measurement technologies: Ad serving platforms (e.g. DART) and digital display campaign performance data Website analytics software (e.g. Adobe SiteCatalyst, Test & Target) Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) Technical computer skills including Excel and PowerPoint Knowledge of statistical software packages (e.g. SPSS, SAS) Database analysis skills (eg. MS Access/SQL) Data visualization skills a plus (e.g. Tableau) Additional information Must have skills: Media experience, Phyton, SQL
Posting record
Report an errorActively hiringFirst seen by us 1 day ago, still listed, and not a repost of an earlier posting.
- Status in our records
- Live
- First seen by us
- Nov 5, 20261 day ago
- Recorded sightings
- 2
- Last seen by us
- Nov 6, 2026
These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.
How this job compares
publicisgroupe is hiring
251 open jobs
Open jobs by the week we first saw them, last 12 weeks.
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Has publicisgroupe posted this job before?
Yes. We’ve followed 6 other Senior Data Analyst jobs there since November 2026. All 6 are still up.
Large employers often post one title for several teams, so these can be separate openings.
Demand for Analyst roles
New Analyst postings at the employers we follow are up 19% over the last 5 weeks compared with the 5 before.
Each bar is one week of new postings. The darkest bars are the last 5 weeks.
Counted from the hiring pages we’ve followed for at least five weeks, so employers we add don’t look like growth. Updated weekly.
About the role
We file this job under Analyst, by the work the posting describes.
Analysts answer business questions with data. They pull numbers with SQL, build reports and dashboards, and explain what changed and why to the people making decisions.
Most postings ask for SQL, spreadsheets, a dashboard tool such as Tableau or Power BI, and clear writing.
Unlike a data scientist, an analyst mostly explains what happened rather than building models that predict what will.
Job description
Company description Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment. Responsibilities Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research) Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies Qualifications 2+ years’ experience within an analytics function in the marketing industry with at least 1 year experience working in online media Experience in the analysis of large data sets to develop insights and learnings (data mining) Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations Experience with statistical analysis software products and research design Knowledge of visual techniques for data analysis and presentation Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy Must feel comfortable learning new systems and tools Knowledge of web measurement technologies: Ad serving platforms (e.g. DART) and digital display campaign performance data Website analytics software (e.g. Adobe SiteCatalyst, Test & Target) Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) Technical computer skills including Excel and PowerPoint Knowledge of statistical software packages (e.g. SPSS, SAS) Database analysis skills (eg. MS Access/SQL) Data visualization skills a plus (e.g. Tableau) Additional information Must have skills: Media experience, Phyton, SQL
Source details
Source notes
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- Pay
No pay amount identified in the saved description.
- Location & working pattern
Bogota, CO
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- Work authorization
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