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Senior Machine Learning Scientist, Advertising Incrementality

Pay
Pay not listed
Work setting
Not stated
Employment
Not stated

What you’ll work on

Full posting
  • Measure ads incrementality across traffic, creative and user segments

  • Drive online experiments to improve ads effectiveness

  • Improve campaign efficiency with machine learning and AI automation

  • Own projects independently and build measurement solutions with product, backend and frontend teams

From the employer’s posting
measure ads incrementality on different type of traffic, creative, users
Drive online experiments to continuously improve ads effectiveness.
improve campaign efficiency on combination having good incrementality by machine learning model and AI automation
Own the project independently.

What you’ll bring

All qualifications

Core experience

  • 3+ years of industry experience in causal inference, incrementality or marketing mix modeling
  • Master's or PhD in Computer Science, Machine Learning, Statistics, Econometrics or related field
  • Proficiency in Python and SQL
  • Experience with modern ML frameworks such as PyTorch or TensorFlow
  • Strong ownership and collaboration skills
Qualification wording
3+ years of industry experience on causal inference, incrementality, marketing mix modeling
Master’s or PhD’s degree in Computer Science, Machine Learning, Statistics, Econometrics, or related field.
Proficiency in Python and SQL
experience with modern ML frameworks (PyTorch, TensorFlow, etc.)
Strong ownership and collaboration skills.
Education & alternatives
What We’re Looking For - Master’s or PhD’s degree in Computer Science, Machine Learning, Statistics, Econometrics, or related field. - 3+ years of industry experience on causal inference, incrementality, marketing mix modeling or other measurement solutions on digital Ads related fields, and understand the assumption and difference across methods.

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making.

In the employer’s words · Read in context

Apply at Appier

Posting record

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Open 6 monthsWe first saw this posting 204 days ago and it is still up. Roles open this long are often slow to fill or kept open to collect applications.

Status in our records
Live
First seen by us
Apr 15, 2026204 days ago
Recorded sightings
189
Last seen by us
Nov 5, 2026
Employer says posted
Oct 30, 2025

These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.

How this job compares

Time since we first saw it

Day 204

Up longer than most. Similar jobs usually come down between day 7 and day 56.

Well past Appier’s usual: its jobs come down by about day 77.

From 10,195 similar postings that came down, and 10 of Appier’s. Coming down is not always a hire.

Appier is hiring

15 open jobs

Open jobs by the week we first saw them, last 12 weeks.

  • Its jobs tend to stay up a long time
  • 7% of open jobs were reposted
Hiring record

See how this role fits your experience

Add your resume and we’ll mark which of these tools you already use, and point out anything in the posting that could rule you out.

  • Python
  • SQL
  • PyTorch
  • TensorFlow
Where the posting names them
- 3+ years of industry experience on causal inference, incrementality, marketing mix modeling or other measurement solutions on digital Ads related fields, and understand the assumption and difference across methods. - Proficiency in Python and SQL experience with modern ML frameworks (PyTorch, TensorFlow, etc.). - Strong ownership and collaboration skills.

Your next step

Complete your application on job-boards.greenhouse.io. The employer’s form will show what is required.

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Demand for Data Scientist roles

New Data Scientist postings at the employers we follow are down 3% over the last 5 weeks compared with the 5 before.

Weekly new Data Scientist postings at the same employers, from the week of August 17 to the week of October 26. The fewest in a week was 1,411, the most 2,973, and the latest week had 1,826.
August 17Last week

Each bar is one week of new postings. The darkest bars are the last 5 weeks.

Counted from the hiring pages we’ve followed for at least five weeks, so employers we add don’t look like growth. Updated weekly.

About the role

We file this job under Data Scientist, by the work the posting describes.

Data scientists use statistics and models to answer harder questions, such as whether a change worked, what demand will look like next quarter, or which customers are likely to leave.

Postings usually ask for Python or R, SQL, statistics, experiment design and common machine learning methods.

Unlike an ML engineer, a data scientist's main output is often an analysis or a first model, not software running inside a product.

US government figures for data scientists

Median yearly pay, May 2025
$120,230
Expected change, 2025 to 2035
34.6% more jobsagainst 3.5% for all jobs

Source: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025) and Employment Projections (2025 to 2035). Occupation code 15-2051.

Job description

View original posting ↗

About Appier 

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.

 

The Impact You’ll Make at Appier

Appier is seeking a Senior Machine Learning Scientist to join our Advertising Cloud Optimization team, which leads the development of core machine learning algorithms driving campaign efficiency and advertiser ROI. Our programmatic advertising platform operates at a massive scale, handling over multi millions queries per second (QPS), all powered by our proprietary deep learning models for bidding, pricing, and personalized content delivery.

In this role, you'll measure ads incrementality on different type of traffic, creative, users, and also improve campaign efficiency on combination having good incrementality by machine learning model and AI automation.

 

What You’ll Work On

  • Leverage scientific methods to improve ads measurement.
  • Drive online experiments to continuously improve ads effectiveness.
  • Own the project independently.
  • Partner with product stakeholder, backend and frontend to provide measurement solution for our customers.

 

What We’re Looking For

  • Master’s or PhD’s degree in Computer Science, Machine Learning, Statistics, Econometrics, or related field.
  • 3+ years of industry experience on causal inference, incrementality, marketing mix modeling or other measurement solutions on digital Ads related fields, and understand the assumption and difference across methods.
  • Proficiency in Python and SQL experience with modern ML frameworks (PyTorch, TensorFlow, etc.).
  • Strong ownership and collaboration skills.

 

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Location & working pattern

Taipei, Taiwan

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