Senior Analyst, Analytics

The Role

Responsible for producing reporting deliverables, insights, and analytical narratives to support and inform strategic media decision-making by Strategy and Investment teams. Develop a strong understanding of media performance, audience behavior, cross-channel marketing effectiveness to help optimize client investments.

Key Duties & Responsibilities:

Insights Development and Reporting

• Prepare recurring and ad hoc reporting deliverables surrounding campaign performance
• Develop vital data-supported insights for all analytics deliverables
• Ensure that all data-gathering requirements for campaigns are technically fulfilled
• Be the ultimate gatekeeper of accuracy and quality of all data for analysis, and ensure that all analytical conclusions/recommendations are data-supported
• Develop proficiency with all software and tools used for data/campaign analysis and reporting
• Have an intimate knowledge of the client’s brand and product details
• Be proactive: Show interest in constantly learning and growing

Integration

• Work collaboratively with multiple groups both internally and externally (client and creative agency) to obtain all necessary information to produce analytics deliverables
• Consistently enforce and streamline efficient workflow and process procedures and ensure that all deliverable expectations are managed

Client Responsibilities

• Represent Canvas Worldwide professionally with clients and industry
• Ensure that all deliverables deadlines are met, including involving all appropriate parties to manage expectations internally and externally, if necessary
• Effectively communicate all performance analysis/insights into an easily understood narrative for internal and external stakeholders
• Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared
• Ensure that a broader view of client needs and strategies is represented in all analyses

Qualifications:

• Self-starter with proven ability to drive projects from start to finish promptly
• Possess a solid ability to prioritize and handle multiple tasks with flexibility

• Ability to build and maintain strong internal and external relationships

• Practical verbal and written communication skills with the ability to present in a clear and actionable way
• A collaborative team player who can work independently and as part of a matrix structure
  
  

Experience & Education:

• Bachelor’s Degree
• 2-4 years of experience in Analytics
• Proven ability to drive projects from start to finish
• Excellent written and verbal communication skills
• Strong presentation skills, ability to communicate with internal managers and clients
• Possess a robust and proven ability to prioritize and handle multiple tasks with flexibility
• Strong ability to problem-solve and to use data to develop/confirm answers
• High-level proficiency and knowledge of Microsoft Office products, particularly Excel
• Proficiency with data manipulation through data interfaces and SQL-based queries, a plus
• Proficiency with social reporting/analysis tools is a plus
• Proficiency with setup, execution, and analysis of qualitative/attitudinal study data is a plus
• Strong organizational and analytical skills
• Excellent time management skills and ability to follow through
• Extremely detail-oriented and precise
• Proven ability to maintain strong internal, external, and client relationships
• Experience and knowledge of Media planning, campaign measurement and data preferred