Senior Data Analytics

About the role

We are looking for an analytical profile with strong critical thinking skills and the ability to translate complex data into strategic and actionable insights. This position is essential for guiding data-driven decision-making and driving performance for our clients’ brands.

Responsibilities

• Social media performance analysis and strategy;
• Work with data with a strong critical mindset and clear communication skills;
• Transform large volumes of data into actionable insights that directly impact strategic decisions and client outcomes.

Key Responsibilities

• Social Performance Analysis: Conduct social media profile analysis (owned and competitor channels) and conversation monitoring to evaluate social media performance, including open web / brand health analysis and qualitative insights.
• Campaign Intelligence: Lead campaign analysis (including comment extraction and post-categorization analysis) to measure audience impact and sentiment toward marketing initiatives.
• Develop in-depth audience studies and market analysis to identify trends, behaviors, and opportunities;
• Reporting & Presentation Excellence: Ensure high-quality reporting delivery and develop clear, compelling presentations with strong narratives focused on delivering real strategic value and measurable outcomes.
• Consulting & Client Relationship: Use critical thinking to support and influence client decision-making, building strong client relationships.

Essential Requirements

Strong Technical Experience:
Solid expertise in social media performance analysis, organic content strategy, campaign reporting, and market analysis.

Bilingual Communication:
Proficiency in English (especially written) for report creation and use of global tools.

Presentation Skills:
Experience with presentation tools, particularly Google Slides.

Impact-Oriented Mindset:
Ability to transform raw data into strategic insights that generate real business impact and value.

Tools & Preferred Knowledge

Essential: Brandwatch, Sprinklr, Google Sheets, ExportComments
Additional: Google Trends, CreatorIQ, Tubular, AppsScript, LookerStudio

What we expect from you

• Results Orientation: Passion for measuring, optimizing, and demonstrating impact.
• Critical Thinking: Curiosity to go beyond numbers and understand the “why” behind the data.
• Proactivity & Autonomy: Ability to manage multiple deliverables with excellence and strategic vision.

Key Responsibilities & Deliverables

• Client Presentations: Develop high-quality materials and presentations to deliver insights directly to clients.
• Weekly Campaign Reporting: Analyze user comments, sentiment, and engagement data from paid campaigns.
• Periodic Performance Analysis: Conduct monthly, quarterly, and semi-annual reports evaluating organic content performance across social media feeds.
• Data Management: Structure databases and extract comment data to support comprehensive campaign reporting.
• We are looking for a self-driven professional who feels confident interfacing directly with clients and managing expectations without the need for constant oversight.

Requirements & Qualifications

• Social Media Analytics: Strong knowledge of social media metrics, performance reporting, and social listening (including conversation, sentiment, and perception analysis).
• Tools & Tools Expertise: Proficiency in Sprinklr for data capture and extraction, and experience using Export Comments (or similar tools) for comment data collection.

 

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