Pay
$154K–$225K is typical
The middle half of what similar US postings state. This one doesn’t list pay.
From 2,958 postings in the last year. Stated ranges, not salaries paid.
Senior Manager of Digital Marketing & Customer Analytics
Office - US, Las Vegas, NV 975 Kelly Johnson Dr
Live, first seen by us today- Pay
- Pay not listedSimilar roles state $154K–$225K
- Work setting
- Not stated
- Employment
Full-time — employment source
Employment type in the employer’s posting: Full time
From the employer’s posting
What you’ll work on
Full postingDefine measurement strategies across paid media, SEO, social, email and web/app
Lead A/B, geo and incrementality tests to quantify true marketing impact
Guide Marketing Mix Modeling and attribution work and how stakeholders use results
Turn cross-channel analysis into executive-ready recommendations
Oversee digital analytics data quality, governance and tagging with MarTech and Data teams
From the employer’s posting
Define and evolve advanced measurement strategies across the full digital marketing ecosystem
Lead advanced test-and-learn and causal measurement approaches, including A/B testing, geo-based experimentation, incrementality analysis
Provide analytical leadership and partnership on Marketing Mix Modeling (MMM)
Deliver executive-ready narratives and insights by synthesizing data across channels
Provide senior-level oversight and influence on digital analytics data quality, governance, tagging, and reporting solutions
Education & alternatives
THE IDEAL CANDIDATE: - Holds a Bachelor's Degree - Has 5+ Years of prior relevant experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics
Posting record
Report an error- Status in our records
- Live
- First seen by us
- Nov 4, 2026today
- Recorded sightings
- 1
- Reposted
- once since May 28, 2026
These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications. We count a repost when the same title and location comes back as a new listing within 60 days of the last one coming down. Some hiring systems expire listings on a schedule, so repost rates vary by system.
How this job compares
Time since we first saw it
Day 0
Early. Similar jobs usually come down between day 7 and day 53.
From 7,804 similar postings that came down. Coming down is not always a hire.
MGM Resorts is hiring
10 open jobs
Open jobs by the week we first saw them, last 12 weeks.
- Hiring at a steady pace
- Takes jobs down at a usual pace
- 10% of open jobs were reposted
See how this role fits your experience
Add your resume and we’ll mark which of these tools you already use, and point out anything in the posting that could rule you out.
- Python
- SQL
- Databricks
- Power BI
Where the posting names them
- Has 5+ Years of prior relevant experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics - Experience in writing and executing SQL, Python, and working with databases such as Databricks. - Experience with data visualization tools (PowerBI, Databricks, etc.)
- Experience in writing and executing SQL, Python, and working with databases such as Databricks. - Experience with data visualization tools (PowerBI, Databricks, etc.) - Experience with Digital Analytics tools (Adobe Analytics, media partner platforms, Adobe Mix Modeler)
Your next step
Complete your application on mgmresorts.wd5.myworkdayjobs.com. The employer’s form will show what is required.
Applying through Workday
- You create an account with each employer before you can upload anything. Every Workday employer has its own account, so one sign-up doesn’t carry over.
- “Autofill with Resume” comes right after sign-in, before the My Information and My Experience steps. Check every field it fills in those steps, since that’s what recruiters see.
- Your application status lives in that employer’s Candidate Home, under the same sign-in.
Already applied? Track this application
Has MGM Resorts posted this job before?
Yes. We’ve followed one other Senior Manager of Digital Marketing & Customer Analytics job there since May 2026. It came down after 160 days.
About the role
We file this job under Data Leadership, by the work the posting describes.
Data leaders run data teams or design how a company's data fits together. Managers hire, set priorities and answer for whether the data work pays off; architects choose the systems and the shape of the data.
Expect years of hands-on data work, experience leading people or projects, and the ability to explain tradeoffs to executives.
Unlike a senior engineer or analyst, most of a data leader's week goes to people, planning and decisions rather than building.
US government figures for computer and information systems managers
- Median yearly pay, May 2025
- $175,140
- Expected change, 2025 to 2035
- 15.8% more jobsagainst 3.5% for all jobs
The government has no code for data leaders, so these figures are for the closest group, computer and information systems managers, which includes data processing and data operations managers.
Source: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025) and Employment Projections (2025 to 2035). Occupation code 11-3021.
Job description
Las Vegas, Nevada
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Senior Manager of Digital Marketing & Customer Analytics is responsible for shaping how MGM Resorts International measures, understands, and optimizes the performance of its digital marketing ecosystem. This role leads complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence enterprise marketing decisions. This position serves as a senior analytics leader within the digital marketing function, independently owning large-scale initiatives and translating data into actionable strategies that drive business performance.
THE DAY-TO-DAY:
Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
Serve as a senior analytics partner to Media, Marketing, Digital Product, and Executive stakeholders by translating complex analyses into clear insights, implications, and recommendations that inform strategy and investment decisions.
Lead advanced test-and-learn and causal measurement approaches, including A/B testing, geo-based experimentation, incrementality analysis, and other experimental methods, to quantify true marketing and experience impact.
Provide analytical leadership and partnership on Marketing Mix Modeling (MMM), including shaping measurement questions, creating and interpreting model results, and guiding stakeholders on how to apply insights in planning and optimization decisions.
Guide attribution and performance measurement frameworks across channels, helping stakeholders understand media effectiveness, contribution, trade-offs, and opportunities for optimization across the customer journey.
Deliver executive-ready narratives and insights by synthesizing data across channels, experiments, and time horizons, proactively identifying trends, risks, and opportunities that influence short- and mid-term strategy.
Provide senior-level oversight and influence on digital analytics data quality, governance, tagging, and reporting solutions in partnership with MarTech, Data, and Platform teams, driving standardization and scalability across brands and business units.
THE IDEAL CANDIDATE:
Holds a Bachelor's Degree
Has 5+ Years of prior relevant experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics
Experience in writing and executing SQL, Python, and working with databases such as Databricks.
Experience with data visualization tools (PowerBI, Databricks, etc.)
Experience with Digital Analytics tools (Adobe Analytics, media partner platforms, Adobe Mix Modeler)
Strong analytical skills, including ability to identify and quantify financial impact
Deep hands-on experience across digital channels (paid media, SEO, organic social, onsite engagement, CRM)
Strong expertise in experimental design, incrementality measurement, geo testing, or marketing mix modeling
Master's Degree in Finance, Business Management, Analytics or a related field - Preferred
THE PERKS & BENEFITS:
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free parking on and off shift
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12927
Are you ready to JOIN THE SHOW? Apply today!
Source details
Source notes
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- Pay
No pay amount identified in the saved description.
- Location & working pattern
Office - US, Las Vegas, NV 975 Kelly Johnson Dr
Working pattern and location restrictions need checking in the full posting.
- Work authorization
No clear work-authorization passage found. Eligibility is unconfirmed.