Senior Marketing Data Analyst

Axos Business Center, Corp

About This Job

Operates as a strategic analytics partner to US-based marketing leadership, not just an execution resource. Owns the analytics roadmap for a major program area, builds scalable measurement frameworks, and is trusted to bring forward recommendations — not just answer questions. This role should reduce, not create, dependency on any single analyst by building systems and mentoring the team below them.

Key Responsibilities

• Design and own scalable measurement frameworks (attribution, marketing efficiency, funnel/conversion analysis) across multiple channels or business segments
• Lead advanced analysis: multi-touch attribution, marketing mix considerations, cohort/lifecycle analysis, scenario/pro forma modeling
• Partner directly with senior marketing stakeholders (Director/VP level) to shape what gets measured and why — informing strategy, not just reporting on it after the fact
• Build and maintain the team's core dashboards and self-service reporting infrastructure so insight isn't bottlenecked through individuals
• Own data governance and definitional consistency across GA4, Salesforce CRM/Marketing Cloud, and Adobe Workfront reporting
• Mentor Jr. and Mid-level analysts; review their work for rigor, not just accuracy
• Proactively identify what reporting/processes should be simplified, automated, or retired — bias toward systems over manual heroics
• Present findings and recommendations directly to US marketing leadership with a clear point of view

Required Qualifications

• 5+ years in marketing analytics, with at least 2 years in a senior or lead capacity
• Advanced SQL; comfortable working with large, imperfect datasets
• Deep proficiency in GA4 and Salesforce (CRM and Marketing Cloud)
• Proven experience building measurement frameworks from scratch, not just maintaining existing ones
• Strong business communication skills — able to translate analytics into a business recommendation for a non-technical executive audience
• Experience working with or managing junior team members

Preferred Qualifications

• Financial services, banking, or other regulated-industry experience
• Experience with marketing mix modeling or multi-touch attribution in long B2B sales cycles
• Experience partnering with enterprise marketing teams (80+ people, multi-entity/multi-brand structure)
• Familiarity with Adobe Workfront, Adobe Analytics/AEM stack, or equivalent enterprise marketing tech

Success Metrics

• Business impact of recommendations adopted by leadership (not just reports delivered)
• Reduction in ad hoc/manual reporting requests via self-service infrastructure
• Quality of mentorship — measurable improvement in Jr./Mid analyst output over time
• Stakeholder trust/adoption: are Sr. leaders coming to this person proactively for input?

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn More about working at Axos Business Center

Pre-Employment Background Check, Medical, and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment medical and drug screening. 

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.