SVP, Business Analytics

Agency:

Omnicom Media

Job Function:

Strategy and Planning

Job Subfunction:

Research and Insights

Job Description:

Responsibilities

External facing responsibilities:

• Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.

• Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.

• Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.

• Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.

• Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.

• Develop best in class audience solutions, in collaboration with Planning and Investment teams.

• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).

• Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.

• Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.

Internal facing responsibilities:

• Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
• Recruit new talent.
• Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
• Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
• Actively help to develop and grow DTA offerings by contributing to POVs and exchanging knowledge with colleagues at OM

• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. 

• Expertise in audience-based marketing and data-driven advertising

• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.  Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong, impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

• Comfortable working in ambiguous situations

• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

• A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required





$220,000 - 250,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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For US Job Seekers:

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