Web Analytics and Search Specialist

Web Analytics & Search Specialist Location: Dublin or Cork (Hybrid) Company: Laya Healthcare Department: Proposition & Data Development Reporting to: Head of Digital Contract Type: Permanent, Full-Time About the Role At Laya Healthcare, we are committed to delivering exceptional digital experiences for our members. We are seeking a highly analytical and commercially minded Web Analytics & Search Specialist to join our Proposition & Data Development team. This role is pivotal in optimising website performance and internal search functionality to enhance user experience, increase digital engagement, support self-service adoption, and drive business performance. Working closely with Digital, Marketing, IT, Product, UX and Content teams, you will use data-driven insights to improve customer journeys, optimise content discoverability, and support strategic decision-making across the business. This is an exciting opportunity for someone who enjoys combining web analytics, digital optimisation, search performance and stakeholder engagement to deliver measurable business outcomes. Key Expertise Required We are particularly interested in candidates who can demonstrate experience in the following areas: Experience with web analytics platforms such as GA4, Adobe Analytics, Matomo, or similar. Expertise in tracking implementation, event tagging, and conversion measurement. Experience creating dashboards and visualisations using Power BI, Tableau, or Looker Studio. Strong data analysis skills with the ability to transform complex findings into clear, actionable business recommendations. Experience working with internal search technologies and search optimisation principles. Understanding of SEO, digital performance, and customer experience best practices. Excellent stakeholder management, communication, and influencing skills. Key Responsibilities Manage and optimise web analytics platforms, ensuring accurate tracking and data collection across digital channels. Monitor website performance metrics including traffic, engagement, conversions, bounce rates and user behaviour. Provide actionable insights and recommendations to improve customer experience and digital performance. Manage and enhance internal search functionality to ensure users can easily find relevant content and information. Analyse search trends, user queries and behavioural patterns to identify opportunities for improvement. Collaborate with UX, Content and Development teams to improve navigation, search relevance and content discoverability. Develop and maintain dashboards and reporting solutions to provide meaningful insights to stakeholders. Conduct detailed analysis to identify digital optimisation opportunities and support business objectives. Support A/B testing and website optimisation initiatives to improve user journeys and conversion rates. Work closely with SEO stakeholders to align internal search and website visibility strategies. Provide training and guidance to teams on analytics tools, reporting and data-driven decision making. Maintain awareness of industry trends, analytics best practices and emerging digital technologies. Skills & Experience Proven experience using web analytics platforms such as Google Analytics (GA4), Adobe Analytics, Matomo, or similar tools. Strong expertise in tracking implementation, event tagging, conversion measurement, and analytics governance. Experience creating dashboards, visualisations and reports using Power BI, Tableau, Looker Studio, or similar business intelligence tools. Strong analytical and problem-solving skills, with the ability to turn complex data into clear business insights and actionable recommendations. Experience working with internal search technologies, search optimisation strategies, and content discoverability initiatives. Good understanding of SEO principles, digital performance metrics, customer journeys, and user experience best practices. Experience supporting website optimisation, digital performance improvement, and conversion rate optimisation initiatives. Excellent communication and presentation skills, with the ability to explain technical concepts and analytical findings to non-technical audiences. Strong stakeholder management and relationship-building skills, with the confidence to influence decision-making across multiple business functions. Ability to work independently, manage multiple priorities, and deliver high-quality results in a fast-paced environment. Qualifications Bachelor's Degree or equivalent qualification required. Qualification in Digital Analytics, Marketing, Business, Data Analytics, Computer Science, or a related discipline is desirable. Experience working within digital, e-commerce, healthcare, insurance, or related industries is advantageous. Commitment to continuous learning and staying up to date with developments in analytics, search technology, and digital optimisation. What We're Looking For A data-driven problem solver who enjoys uncovering insights and improving digital experiences. A curious and proactive individual who continually seeks opportunities to optimise performance. Someone with strong commercial awareness and a passion for digital innovation. A confident communicator who can influence stakeholders through data-backed recommendations. A collaborative team player who enjoys working across multiple disciplines. An individual who combines analytical rigour with creative thinking to solve complex business challenges. Why Join Laya Healthcare Play a key role in shaping the digital experience of our members. Work closely with stakeholders across Digital, Marketing, Product, Content and Technology functions. Influence strategic decisions through meaningful insights and analytics. Gain exposure to a wide range of digital optimisation, analytics and search initiatives. Be part of a collaborative organisation focused on innovation and continuous improvement. Enjoy a hybrid working environment with flexibility and support for professional development. Diversity, Equity & Inclusion At Laya Healthcare, we are committed to creating a workplace where everyone feels valued, respected and empowered to succeed. We believe diversity of thought, background and experience strengthens our teams and enables us to better serve our customers and communities. We welcome applications from candidates of all backgrounds and encourage individuals to bring their authentic selves to work. Equal Opportunities Employer Laya Healthcare is proud to be an equal opportunities employer. We are committed to providing a fair and inclusive recruitment process and do not discriminate on the basis of age, disability, gender identity or expression, family status, marital status, race, religion, sexual orientation, membership of the Traveller community, or any other characteristic protected by law. We are dedicated to building a workforce that reflects the diverse communities we serve. Closing Date: 08th November 2026