What is Mavrck?

Mavrck is the all-in-one, advanced influencer marketing platform enabling global consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing.

Founded in 2014, Mavrck has offices in Boston and Denver. Mavrck's platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints' Retail Innovator Awards, honored as "Best Influencer Marketing Platform" by Digiday, is the #1 influencer marketing platform for the enterprise on software review site G2, and was named to the 2019 and 2020 Inc. 5000. Mavrck was also named a "Leader" among the top influencer marketing platforms in Forrester's evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.

Mavrck & Later 

In March 2022, Mavrck acquired Vancouver-based social media marketing platform Later. Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales – empowering customers to turn their passions into possibilities

Together, we’re helping connect creators & marketers together to grow their social followings and businesses on social media.

You’re a creative, big-picture thinker with a proven track record in design, copy, brand-building and leadership. Reporting to the VP Marketing, we are looking for a Creative Director to join our in-house creative team.You’ll lead the development and execution of the company’s brand and creative strategy. This includes creating and implementing a brand vision, messaging, and visual identity that effectively communicates the company’s value proposition and differentiates it from the competition. We are looking for someone who wants to create new best practices, not just follow them. You’ll lead a talented team of designers and copywriters that create compelling and engaging creative aligned with company priorities, with the goal of helping people get inspired, grow and connect with Later. In this role, you’ll bring creativity, the ability to think strategically and conceptually, a keen eye for design and aesthetics, while being insight driven. You’ll partner with teams to understand creative performance. You’ll seize opportunities to experiment and try new things. You will manage multiple projects, priorities and deadlines in a fast-paced evolving environment.

What you will be doing:

• Creative & Brand Responsibilities
  • Developing and managing the company’s brand guidelines and ensuring consistent application across all touchpoints
  • Ideate, design, develop and create
  • Overseeing all creative development and delivery
  • Supporting data-informed opportunities to experiment and try new things
  • Provide creative direction for brand awareness campaigns, playing a key role in the creative development of the brand.
  Business Responsibilities
  • Play a key role in annual & quarterly strategic planning process
  • Driving efficiency of the studio team by optimizing processes & workflow
  • Deliver all initiatives on brand and on time
  • Contribute to budget discussions, manage spends and contractors
  • Ensure the team is optimized to deliver effective and impactful creative and copy
  Leadership Responsibilities
  • Takes a collaborative, proactive, and strategic approach to their work
  • Managing and mentoring a team of creative professionals
  • Development and implementation of a team measurement framework that ladders up to Marketing OKRs
  • Cross-functional collaboration: working closely with teams such as product marketing, demand generation, customer success, content marketing to ensure teams are supported in meeting business objectives
  • Staying up to date on industry trends across social media, popular culture and tech to ensure we are culturally relevant and competitive.
  • Consistently and tangibly sharing this knowledge with your team and seeking opportunities to learn from others regardless of role

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 10+ years of experience in creative roles with 3+ years managing & mentoring teams as a Creative Director
• Product-led Saas industry experience preferred
• Creative Agency experience an asset
• Strong background in branding, startups, marketing and creative direction
• Able to demonstrate both strategic vision and craft, execution-style – you must think big and be able to get into the weeds.
• Excellent communication and leadership skills.
• Proven track record in utilizing data to inform design strategy and decision making
• Success in collaborating cross-functionally & working closely with teams such as product marketing, demand generation, customer success, content marketing to support teams in achieving business objectives

Our values

• Lead with Humility: We put what’s best for all ahead of what’s best for one - no big egos here.
• Adapt + Grow: We view uncertainty as opportunity and nimbly adapt.
• Make it Happen: We have big ambitions and the courage to achieve them.
• Succeed Together: We prioritize diversity and are committed to creating an inclusive environment - there’s a seat for everyone here.
• Celebrate: We bring an optimistic mindset into everything we do. We celebrate progress, each other, and unique perspectives.

Some perks of being on our team include... 

• Remote Work: We acknowledge (now more than ever) that you do not need to be in an office or at a desk to be successful !
• Flexible PTO: To further support freedom and flexibility, we want you to take the time off when you want or need it to best recharge! 
• Flex-Fridays: Summer Fridays are year long at Mavrck. Catch up on emails on Friday afternoons or start your weekend early - the time is yours!
• Paid Parental Leave: Take up to 12 weeks paid leave when a little one joins the family! 
• Ongoing Learning: Growth is a big reason people join Mavrck and a core tenet of our culture, so we provide access to a variety of Learning and Development options, like online courses or coaching - and support you pursuing ones that you are passionate about!  
• We Care: 401k, Health, Dental, Vision, Long Term and Short Term disability are part of a comprehensive benefits package
• Fun Environment: When we’re in the office, music, jeans and t-shirts are the norm!!
• Yummy Food: Healthy snacks are always provided.

Where we work

Mavrck is based in Boston, MA and hires employees remotely across the United States. Later is based in Vancouver, BC, with hub cities in Toronto, ON, and London, UK.

Diversity, inclusion, and accessibility

We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.